一將入魂 算台不求人.視覺設計

#Cultural Issue Design #Graphic Design​ 

#文化議題設計 ＃平面設計

麻將，台灣的國粹。一個正在式微的文化。小時候的回憶裡，麻將清脆的洗牌聲從街頭到巷尾絡繹不絕的響起。過年時更是麻將的季節，與許久不見的家人在牌桌上談笑風聲。然而在近年講究快速方便體驗的消費習慣、人與人更疏遠的社交距離、規則略為複雜的實體麻將逐漸讓現今的年輕人失去興趣，並逐漸淡忘了面對面打實體麻將聯繫感情的樂趣與溫度。因此，我們試圖以設計改變上牌桌搓麻將的體驗，使實體麻將的技藝與文化能夠進一步傳承及蛻變。

麻將規則中最為複雜的絕對是算台數，以台灣麻將為例，台數表大約可以有三十種不同贏牌牌型的台數，對於多數娛樂玩家而言，明明贏下這場牌局，卻因不知道贏了多少台，上網搜尋又難以理解甚至眾說紛紜，是最常帶來困擾與挫折的因素之一。

作為對現狀的挑戰，我們研究並統整出台灣麻將最通俗的台數規則及最容易混淆的玩法要訣，將資訊篩選、淬鍊成為清晰易懂的視覺化圖表，結合復古台式風格融入潮流服飾圖像設計，融入在我們設計的潮流服飾中。使其整合了良好的功能和美學，更將喜愛麻將的文化與精神帶出牌桌，融入日常的時尚風格，並成功在熱愛麻將的族群中重新燃起麻將人們揪團上牌桌的熱情。

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Mahjong is considered a national heritage of Taiwan. In our childhood memories, the sound of shuffling mahjong tiles was all around the streets. We enjoyed the times with family at the mahjong table every Lunar New Year's vacation. 

However, the complex rules of mahjong make it lose attraction to young people today. The most confusing rules in mahjong are definitely the score calculations. There are about 30 different tile patterns in Taiwanese mahjong for winning bonus scores. Therefore, the most common setback for beginners is even winning but don't know how much they scores. 

As a challenge to the market, we organized the rules of Taiwanese mahjong, created an easy-understanding infographic, and Integrate retro Taiwanese graphic style into a design for fashionable apparel, apply it to a design for trendy clothes to make it both good functionality and aesthetics moreover bring the mahjong into a daily Fashion style to provoke passion to play mahjong together.

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視覺設計師 Visual Designer / 陳思蒨 Ssu Chien Chen

專案管理 Project Manager / 蔡一豪 Yi Hao Tsai

發行廠商 Producer / Verse Industry Fashion